Having a booth in a trade show is a proven way to get your business in front of potential customers and partners. It can also be a great way to network with other industry professionals and learn about the latest trends and developments in your field. A well done booth can be used to showcase your products and services, allowing you to reach a wider audience and generate more leads. In addition, creative booths are a great way to generate brand awareness and attract new customers.
You probably know all of the above, so how should you prepare and how can you get the edge showcasing products/services, generating brand awareness and attract new customers?
Top 10 Trade Show Tips & Facts:
#1Attitude & Demeanor
Engaging ProfessionalThis might seem obvious, but we have to start by encouraging you to step out from behind your booth and be friendly, professional, and helpful when interacting with potential customers and other vendors. Be engaging, but not pushy. Mascots & product demonstrations are great tools for engaging, but have someone to bounce your ideas off first and be open to constructive criticism. Taking the time to dress appropriately and having everything organized and ready to go can help show that you are a professional and "put together" business. Ultimately, having a positive attitude and professional demeanor can go a long way in helping you make a good impression at a trade show.
TIP: Don’t work the floor unless you’re armed with knowledge, business cards, information a plan and a good attitude.
FACT: It takes eight subsequent positive encounters to change a person's negative opinion of you. No pressure 😎